Warehouse Sale

This past Saturday was literally, AMAZING. I was shocked to get a Snap (follow me at joshyrebel8) from Jackie who camped out with Jessica starting Thursday night! Last year Rowell was first when he arrived Friday, but this year he was knocked back by showing up at the same time. Shout out to Jonathan too for always being in the top 8!

The first 8 positions in line are the most coveted. Last Friday those slots were full by lunch. When you are one of the first 8 you get the celebrity treatment. On Friday morning, we invited them inside into our kitchen for breakfast with the entire REBEL8 crew. Around lunch I personally went outside to kick it for a minute. We provide picnic tables, a tent, clean bathroom, power adapters, and help them in anyway we can. I give them whatever they need and access to my entire staff to ensure they are safe, comfortable, and appreciated.

Come Saturday morning, the first 8 are truly rewarded with an unrushed shopping experience, me acting as your personal shopping guide, photos and videos, gift bags filled with exclusive merchandise, and whatever else we come up with. This year one of the many prizes was 8 limited edition hand screenprinted prints that have never been released. Each of the first 8 got the complete set. It is only after the first 8 are completely done shopping and exit the building that we open our doors to the rest of the line.

I acknowledge not everyone can be in the first 8. But that doesn't mean it can't be you!

On a side note, we plan on doing some more rad shit for everyone that camps out or waits in line for next year's warehouse sale. I appreciate each and every one of you greatly. Thank you so much for coming out, showing us love, and spreading the eight.

Jackie & Jessica were the first in line. They camped out starting Thursday.

Last year's first line, Rowell.

Mars & Joshy.

Victor Koast.

Heidi & Carlos, 2015's #1 REBEL8.com customer, came thru for a tour of the HQ.

REBEL8's Kerstyn and Mandee.

This dude drove out from Texas. Salute!

XIII

Happy Birthday to us! Tomorrow we turn 13 years old. For the past few days I've been reminiscing hella hard about REBEL8. Thinking about my old 10' x 10' apartment where I started the brand, to our very first warehouse, second warehouse, and to the gigantic building we now operate out of today. I've also been thinking about all the employees we've had over the years; both the good, bad, and eh. REBEL8 has always been very personal to me, which at times makes my job that much more challenging. It's hard at times to run cold with the business when your heart is hot and full of passion.

Over these 13 years, like REBEL8, I've grown tremendously too. I mean how could I not? I started this brand back in 2003 when I was just 22 years old. I said back then that I'd still be doing this REBEL8 thing today, but I question if I truly understood the magnitude of those words. I'm incredibly humbled that you've given me the opportunity to stay in business and live my dream for all these years. Thank you.

Photography: Ethan Scott

Week 12

Week 11

Week 9

 

Tristan Eaton

 

In late 2015, we reached out to Tristan Eaton for a facelift of our HQ. With complete creative freedom on a massive blank canvas, in LA's Fashion District, Eaton executed his most interesting and technical mural to date, entitled "Rebel Roots". We enlisted the good folks at Chop 'Em Down Films to document the process and talk to Tristan about the piece and his perspective on art. Filmed and edited by Cory Ring and Zane Meyer of Chop ‘Em Down Films. Special thanks to Montana Cans.

Week 8

Visited The Shoe Surgeon in DTLA. Go check it out.

Week 5

On Wednesday I drove to Modesto, CA to surprise Heidi & Carlos, REBEL8.com's best customers for 2015. Over the course of the 5-hour drive up North I reflected on the thousands of customers I've had the privilege of shaking hands with from around the world. As I was going down Memory Lane mentally while driving Highway 99 physically, my excitement of surprising Heidi and her family at their home was only increasing. Around Noon I pulled up to their house, gift bags filled with new REBEL8 in hand, and surprised the people I've come to know only through seeing their names on hella REBEL8 orders over the past several years. We spent a few memorable hours talking about life, family, cars, tattoos, work, the Bay versus LA, oh yeah, and REBEL8. The conversation continued as I took them out to their favorite local restaurant for lunch. I could have easily spent the rest of the day with them but unfortunately I had to say my good-byes and make the long drive back to LA. I want to take this moment to thank Heidi and Carlos and their amazing family. Not just for spending more money at REBEL8.com than any other customer, but for being so fucking rad. Until next time, thank you for allowing me to live my dream each and every day. Thanks for your continued support. -Joshy

Week 6

Week 3

Week 2

Week 1

Punta Mita

Lightly Salted

Pier.

The [Mini] Rock.

AKA Alcatraz.

Kool.

Viking.

Pubes.

Only in SF.

Only in SF.

Pistachios on lock.

Thank you for this SFO.

I have fond memories of the San Francisco 49ers.

Remember when they actually played in San Francisco?

Week 52

Fuck Condos

Week 51

Wiz

Legit

Week 50

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