It's been a few months since we moved down to LA. I can now actually take a moment to reflect on the overall experience and sigh aloud with relief. Process for me is everything. I thoroughly enjoy every step of product development from first proto from our vendors to final delivery to your house. But honestly, I do not enjoy the process of moving. Moving sucks. A few times I shook my head questioning my sanity on making a decision that resulted in countless sleepless nights and stress-filled days.
But it's now July (today is actually my birthday), we are halfway through 2013, and 4 months settled into our new digs. As I craft this blog in my private office, with an engaged career-focused staff almost double the size of our SF operation, working feverishly scattered across our own building that is sextuple (that means six, I had to Google it) the size with a full kitchen, lounge, art gallery, showroom, photo studio, creative and operational wings, a server room, two-stories, 5 bathrooms, 2 loading docks, 3 shipping stations and the cleanest most pristine warehouse shelving the world has ever seen, well, I acknowledge two things. Firstly, my life does not suck and secondly, the move was well worth it.
We grew to be the biggest fish in a small pond called San Francisco. And there is nothing wrong with that. I'm stoked we accomplished that! And back in 2003 when I started this brand, that was my goal. But its 2013 and I have new goals; big hairy audacious goals. And now we are once again a millionfish (it's another name for guppy - I also Googled that) in the biggest fashion ocean on Earth, Los Angeles. It's time for us to once again rise above and do it HUGE.
I thank you for your continued support and trust that I know exactly what I'm doing and that I'm making the best possible moves and decisions for the brand we all hold so close and dear to our hearts. We got this! Spread the 8.
This is a photo I took of Mike on Hollywood Blvd. last night.